Boost your social reach with employee advocacy
Hootsuite Amplify makes it easy for your employees to safely share your content—extending your social reach.
Calculate your return
Total Facebook visits from campaign
Total Facebook visits from campaign
Add the total Facebook visits from your campaign. You can track these with UTM parameters. Or use a timeframe such as the start and end of your Facebook ads. Never heard of UTMs? Follow the steps in this video1,000Please choose a value between 100 - 250,000100250kLanding page conversion rate
Landing page conversion rate
100 email addresses collected / 1000 Facebook visits = 0.1 X 100 = 10% Page Conversion Rate.10%Please choose a value between 0% - 50%0%50%Close rate
Close rate
Close rate means the number of sales calls, presentations, or email outreach activities versus the number of sales you close. To get this number, speak to your sales team. This number is important as it allows us to show that for every 1,000 leads we generate on Facebook, we can expect (as an example) 10 sales.50%Please choose a value between 0% - 100%0%100%Lifetime customer value
Lifetime customer value
This is the total revenue you expect the customer to generate over their lifetime. Speak to your sales or analyst team to get this number. Confused? Follow the steps in our blog post here.$1,500Please choose a value between $100 - $50,000$100$50k
Calculate your investment
Total ad spend
Total ad spend
Add the total cost of your Facebook ads. This is the total campaign spend.$1,000Please choose a value between $0 - $50,000$0$50kContent creation costs
Content creation costs
For a more accurate view, you can also include the cost of creating the ads. For example, if you hired an agency to design the ads or if you created a video for the campaign, add those numbers to your total campaign spend. If you created other content for the campaign—such as a white paper for lead generation—include that cost here.$500Please choose a value between $0 - $25,000$0$25kLabor costs
Labor costs
How many hours did your team work on the campaign? Multiply your total hours by your hourly rate.$200Please choose a value between $0 - $5,000$0$5k
Your Return On Investment
- You’ve launched a paid or organic campaign on Facebook
- You’ve used a dedicated landing page with some form of lead capture such as email sign-ups
- You’re sending leads to a sales team who will then turn those leads into sales
Still baffled by ROI?
Use our Social ROI Toolkit to nail the basics.
It includes three essential resources with simple guidance and clear frameworks.
Your data is beautiful. Share it.
Did your campaign produce a mountain of money?Click the button below to share your results with your team, boss, clients, or supportive parent.
Tap into the power of employee advocacy with Amplify
Extend your reach
Use the incredible social influence of your employees by empowering them to share approved content across their social networks.
Keep your people engaged
Amplify’s clean and intuitive mobile-first environment boosts employee engagement by making it easy for your people to stay connected and informed.
Simplify administration and reporting
Save time by managing messaging and measuring your results from within the Hootsuite dashboard.
Reduce risk
Create preapproved content for your organization to share, so that messaging is accurate, clear, and on-brand.
See how Hootsuite Amplify can help you expand your social reach
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