Prove the real business value of social media

Inform and influence business decisions with insights from your paid and organic social media campaigns

  • Measure campaign performance
  • Optimize social media strategy
  • Share insights across the business

Get closer to your customers

Track, analyze, and understand audience engagement on your social channels at every step of the customer journey to grow the value of your content and campaigns.

Get closer to your customers Image

Track results beyond social

How does your social strategy contribute to business goals? Add Google Analytics or Adobe Analytics to track how each post leads to actions that matter—like sign-ups and purchases.

Track results beyond social Image

Measure and prove social ROI

Show your boss how social media channels and campaigns are driving conversions, leads, and sales in customized dashboards that help you see business results at a glance.

Measure social ROI Image

Let data drive your strategy

Design and deliver more effective campaigns with month-over-month performance analysis, easily digestible insights, and specific recommendations to increase the reach and performance of your social content.

Let data drive your strategy Image

Elevate your organization with social insights

Visualize social data alongside business KPIs in business intelligence tools to break down organizational silos and complete the story of where social can contribute.

Hootsuite dashboard Illustration Image

Informed marketing decisions start with better social analytics

  • Your metrics icon

    Your metrics, your way

    Your business is unique, and so are the metrics you use to measure your success. Combine or refine existing metrics—or calculate new ones—to track the results that matter most to you and your stakeholders.

  • Focus your effort impact icon

    Focus your effort on the activities that get results

    Filter your posts by content, campaign, text, or keyword to compare performance and quickly test new tactics. And save time and effort with automated tagging that detects themes in your images, links, content, website data, and hashtags.

  • social data report impact icon

    Tell a compelling story with social data

    Report on the performance of your paid and organic channels with clear, attractive visualizations. Whether you start from scratch or use a template, it’s easier than ever to create great-looking reports that show the impact of your social campaigns on your business.

Set up your social team for success

Whether you’re mapping out your next campaign or taking a closer look at the performance of one of your social accounts, our Professional Services team is here to set you up for success. From information and strategy to skills and tools, we’ll make sure your team is equipped with everything you need to inform and influence decisions across your organization.

Hootsuite set up for success Illustration Image

Start measuring your social media ROI

See Hootsuite Impact in action.