VANCOUVER, BC — November 21, 2022 — Hootsuite is proud to announce it has been selected as the winner in the ‘Best in Social/Influencer Tech, Social Marketing Management Platform’ category in AdWeek’s annual Readers’ Choice: Best of Tech Partner Awards. In its fourth year, AdWeek’s community cast thousands of votes to recognize the advertising and marketing technology providers driving continuous innovation and top performance against the backdrop of unsettling economic conditions.  “Social media is one of the most dynamic and rapidly-changing spaces and, as the pioneers of the social media management category, we take great pride in our ability to stay on the pulse of these changes and evolve our platform to meet customers’ shifting expectations,” said Natalia Williams, Chief Product Officer, Hootsuite. “We’re so thrilled to receive this recognition from AdWeek’s audience, and to know that our continued innovation in the space isn’t going unnoticed.” Since its inception 14 years ago, Hootsuite has evolved beyond its publishing and scheduling capabilities to provide customers with a suite of tools spanning all areas of businesses’ growth, from social marketing and employee advocacy to social commerce and customer care. Most recently, recognizing social marketers’ increasing challenges in balancing the need for creativity with limited time and resources, Hootsuite announced integrations with Grammarly and Canva, empowering customers to create more compelling content and let their creativity shine through their work. Adweek’s Readers’ Choice: Best of Tech Awards first launched in 2019, recognizing top advertising and marketing technology providers by putting the power in the hands of its readers. This year, in addition to ‘Best in Social/Influencer Tech, Social Marketing Management Platform,’ winners were recognized in 33 categories, including Best Social Intelligence Platform — with the award taken home by Hootsuite’s social listening partner, Talkwalker. Winners will be honored during AdWeek’s annual NexTech event, taking place from December 6-7, 2022, in New York City. 

Hootsuite joins AWS co-sell program, AWS Marketplace streamlining procurement of Hootsuite’s suite of products and empowering businesses to scale on social  VANCOUVER, BC — November 21, 2022 —  Hootsuite today announced it has joined the Amazon Web Services (AWS) Independent Software Vendors (ISV) Accelerate Program, a co-sell program for AWS Partners that provides software solutions that run on or integrate with AWS. Hootsuite is also available in AWS Marketplace, a curated digital catalog that customers can use to find, buy, deploy, and manage third-party software, data, and services to build solutions and run their businesses. This development helps streamline the procurement and provisioning of Hootsuite’s software solution for social marketers.  "Empowering businesses to scale on social is at the core of every relationship we foster,” said Brad Wochomurka, VP of Global Partners, Hootsuite. “Working with AWS provides incredible value to our customers by limiting procurement barriers and streamlining growth. Through this initiative, we’re excited to drive more accessible, convenient and benefit-driven procurement for our customers, leading to more timely business decisions and scale across social.”   Hootsuite is using several AWS products and services across computing, storage, database, analytics, machine learning, and more.  For more information on this announcement, visit: https://www.hootsuite.com/en-gb/partners/aws. 

Papatsaras to champion software development and innovation VANCOUVER, BC — November 16, 2022 — Hootsuite is pleased to announce that Dr. Antonis Papatsaras has joined the ‘nest’ as Chief Technology Officer. In his role, Antonis will have end-to-end responsibility for Hootsuite’s technology organization, and will partner closely with Hootsuite’s Chief Product Officer, Natalia Williams to bring the company’s product roadmap to market. He will be part of the Hootsuite executive leadership team reporting directly to Tom Keiser, CEO of Hootsuite.  Papatsaras brings over 25 years of computer science and software engineering experience, most recently as Chief Technology Officer and single threaded leader of the Contract Lifecycle Management (CLM) product suite at Docusign. Antonis holds his PhD from Teesside University in England, specializing in Formal Specification and Design of Safety Critical Systems, Software Security and Software Design of Distributed and Scalable Systems.  “I am excited to join Hootsuite to help guide our journey forward as we deepen our customer relationships with new technology that simplifies their user experience, surfaces new insights on their campaigns, allows them to engage smarter with their audiences and drive internal process efficiencies,” said Papatsaras. “I have a true passion for building highly innovative teams who in turn create category winning products. I am eager to get started.”  “As pioneers in the social media management space, we have led the innovation and development of tools for brands to communicate and connect with their prospects and customers for over 14 years,” said Tom Keiser, CEO, Hootsuite. “Antonis’s deep experience with highly scalable architectures in SaaS makes him the perfect technology leader to continue to evolve and innovate our product for the future, I’m thrilled to have him join our team.”  Throughout his career, Antonis has consistently driven customer value via cutting edge products and super scalable cloud based architectures. He has supported the demands of customers of all sizes, from SMB to Enterprise and Federal, in the document management, contract management, analytics and eDiscovery spaces.  He has driven innovation primarily by building strong, diverse and distributed teams in both small and large organizations; most recently, Docusign, SpringCM, Hewlett Packard Autonomy, Interwoven and DiscoveryMining.  Follow Dr. Antonis Papatsaras on LinkedIn.

Hootsuite launches its seventh annual Social Trends report, helping marketers inform and bring to life strategies around social marketing, social commerce and social care in the new year VANCOUVER, BC — November 15, 2022 — Social media moves fast, and to remain competitive in what will be a defining year to come, brands need a complete view of the emerging trends set to shape the social landscape in 2023. Bridging this gap, Hootsuite is excited to today announce the launch of its seventh annual Social Trends Report, providing a deep dive into the industry behaviors guiding brands’ marketing and social strategies this year.  At the time that last year’s Social Trends Report was released, pandemic restrictions were starting to ease and markets were booming – a positive turn of events that had many feeling optimistic for the future. However, looking ahead into 2023, a looming recession, rising inflation, declining consumer spending, and workforce reductions across major business sectors have made decision making precarious for businesses of all sizes. Despite this uncertainty, Hootsuite’s report shows that there is good news on the horizon.  Social marketers are experiencing a defining moment in history for the industry. After decades of advocating for social to have a seat at the boardroom table, it’s finally happening – social marketers are getting more agency over their work, and social media marketing has matured as a profession. “Social media has never played a more central role to businesses. As businesses continue to look for ways to future-proof operations and connect with today’s tech-savvy customers, social media and digital marketing will inevitably play a part in nearly every business strategy,” said Maggie Lower, Chief Marketing Officer, Hootsuite. “In 2023, businesses that take a social-first approach to their brand and customer care strategy will be the ones to reap the benefits.  Stronger brand reputation, greater customer interaction, trust and loyalty – now and in the future – depends on it.” Leveraging surveys from over 10,600 marketers and primary interviews with dozens of social marketing practitioners, leaders, observers and partners, we found compelling insights spanning the social ecosystem – from social marketing and care to social commerce. Here are the top insights for marketers to consider in the year to come: Big brands are investing less in influencer marketing, opening the door for small businesses to engage top creators (at lower price points!) Social’s newfound exposure in the C-suite opens it up to new levels of scrutiny – with differing opinions on what ROI looks like among social marketers and senior leaders Recycling content becomes a thing of the past; marketers stop chasing new features and start getting more strategic,  creating more creative, unique content for fewer platforms Social commerce loses traction with platform pull back, but is only a loss to those that follow suit; marketers with the patience to hold on see new opportunities to gain a competitive edge Google, who? Social search optimization emerges as a make-or-break skill for marketers The return to brick-and-mortar shopping makes businesses lose focus on digital customer service – opening the door for chatbot adopters to gain a massive advantage Marketers don’t feel equipped for digital customer service, and the implications of unanswered DMs are further reaching than one might think Social has become intrinsically intertwined with how people live, work, operate, and shop — with more than 4.7 billion people around the globe now using social media. While keeping up with all the evolving trends can be intimidating,  Hootsuite’s Social Trends Report offers marketers a guide to the wild world of social — complete with simple, specific recommendations — to help them gain an edge on their social strategy in 2023 and build community and connection with their customers.  “In a year marked by global economic and social upheaval, brands and organizations are looking for tools to help navigate their business through the noise to connect with their customers — and with even more urgency as we all become more digital and connected,” said Tom Keiser, Chief Executive Officer, Hootsuite. “With the launch of our 2023 Trends Report, we’re proud to provide our insights, recommendations and tangible recommendations to help organizations not only successfully navigate the digital wilderness, but also adapt to new buyer trends, find new ways to support their customers, and identify new paths for growth.” To help our customers put the top social trends into action in real-time, we have paired each trend within the report with newly-created resources that social media marketers can build into their strategy and begin using today. The suite of resources developed to support this report (available for download at the links below) include: Social Marketing Creator Brief Template for Small Businesses, helping social marketers to align goals and deliverables with the creators they are engaging,  while at the same time including clauses that ensure a mutually beneficial partnership. Social Media Report Template, complete with a success snapshot, data tracking, results and analysis to show social’s ROI to senior leaders. Social Media Audit Template, designed to help social marketers evaluate their current social media efforts and help inform their strategy for the new year.  Social Commerce Getting Started with Social Commerce Guide, breaking down the three simple steps required to start turning a brands’ social followers into paying customers. Social Post SEO Checklist Template, providing a list of tips to check off the list when developing social posts to ensure SEO is optimized. Social Customer Care Facebook Messenger for Customer Care Guide with everything brands need to know to build stronger relationships with their customers across messaging platforms like Facebook Messenger. Essential Direct Messaging Replies Template – a templated list of DM responses to enhance the social customer care experience, eliminating the need for our customers to think about how to respond next.  Get the complete analysis, brand examples, and strategies for 2023 in the full report.

Geana Barbosa joins Hootsuite as leader of the LATAM region, bringing extensive sales and leadership expertise to bolster growth across the market VANCOUVER, BC — November 14, 2022 —  Hootsuite recently welcomed a new Head of Region, Geana Barbosa, to support the company’s growth within the LATAM region.  Geana Barbosa joined Hootsuite in August as Head of Region, LATAM, bringing a wealth of global experience in both sales and regional leadership. Based out of Hootsuite’s Mexico City office, Barbosa is excited about  the opportunity to build strong teams, create pathways to success for her people, and find innovative solutions to solve the most complex business challenges. “I am thrilled to join Hootsuite in Latin America. We have all the ingredients to take the region to the next level — a brilliant and hard-working team, outstanding solutions, and a hungry market,” said Geana Barbosa, Head of LATAM, Hootsuite. “I am equally excited about the impact we can generate in communities all across the region. I come from a small city in Brazil, and in the last five years, I have seen all the economic opportunities that social commerce was able to create for entrepreneurs and small business owners  in vulnerable communities. As thought leaders and enablers in the social world, I cannot wait to see how we can help businesses of all sizes leverage the power of social.” Barbosa hails from Brazil and established her career in the LATAM region with Euromonitor International, leading the Brazilian and Chilean offices and supporting clients in Mexico, Brazil and other Caribbean & LATAM countries. In her most recent role at Asana, Barbosa held the position of Head of Southeast Asia, and she also brings extensive leadership experience from LinkedIn as Head of Key Accounts, APAC, and several years as a regional or country leader. Barbosa is fluent in Spanish, Portuguese and English. “I’m excited to have Geana join us to lead our growth strategy in the LATAM region,” said Tom Keiser, CEO, Hootsuite. “She brings to Hootsuite not only global and LATAM specific sales experience but an impressive ability to engage and inspire teams with her energy, commitment and drive.” According to Hootsuite’s Q3 Digital 2022 Statshot, Colombia, Brazil, Argentina, and Mexico are among the top 10 countries in the world with the highest average amount of daily time spent on social media.  “Data like this energizes me and ignites my commitment to our mission to help customers become fearless and embrace the power of social.” Barbosa added. 

By providing pro bono services, digital tools and access to courses and certifications, Hootsuite increases spread of factual and research-led information on social media VANCOUVER, BC — October 20, 2022 — Hootsuite, the global leader in social media management, is proud to announce a strategic collaboration with the World Health Organization (WHO) Digital Channels team, an extension of Digital Health & Innovations, in an effort to combat misinformation around global health crises. Through this initiative, Hootsuite is offering WHO pro bono services, digital tools and access to its on-demand Hootsuite Academy courses and certifications. Hootsuite is a member of the WHO Tech Taskforce, a collaboration of technology companies supporting WHO in its mission of advancing health innovation and equity and deploying critical information to global audiences. Bringing this effort to life, Hootsuite and WHO will apply key lessons from the COVID-19 pandemic to manage misinformation surrounding other global health crises, including monkeypox, the Ebola outbreak in Uganda, and more.  “When the world shut down, digital channels opened up, and we saw an influx of people turning to social media as their primary news source,” said Eva Taylor, Director of Social Impact, Hootsuite. “We’re so proud that our digital support will contribute to correcting misinformation, while helping to boost WHO’s social reach and engagement. We look forward to the impact that our collaboration will have in amplifying the voices that are spreading factual, objective insights on a global scale.” Alongside members of the Tech Taskforce, the WHO Digital Channels team has built a network of influencers to create social media content that debunks misinformation surrounding health topics from immunizations to breast cancer. With Hootsuite’s support, WHO is able to support these influencers — including scientists, doctors and frontline workers — with content, best practices, publishing tools and guidance on how to effectively execute a social media strategy. Tools provided to influencers include Hootsuite’s Enterprise offering and its Insights and Amplify dashboards. “We are excited to collaborate with Hootsuite to expand our reach across social media platforms and streamline our processes,” said Andy Pattison, Digital Channels Team Lead, WHO. “Technology companies like Hootsuite enable WHO and our network of medical influencers to reach more people around the globe with life-saving health information.” “The OurKidsHealth team is very excited to collaborate with Hootsuite to bring evidence-based child health information to diverse communities globally,” continued Dr. Ripudaman Singh Minhas, MD MPH FRCPC, OurKidsHealth Network Lead. In addition to influencer engagement, WHO will benefit from Hootsuite’s social listening services to better understand online conversations and monitor social activities related to its business and the broader healthcare industry. Hootsuite is also committed to providing WHO with early access to innovative tools and product launches that have the power to scale critical information to the widest possible audience.